5G Face

Verizon // Concept Creator • Associate Creative Director • Art Director

~52% of U.S. Snapchat daily users reached

1M+ Shares

44.5M Impressions in 24 hours

327,176 5G Device Sold in One Week

Shorty Award Shortlist

Social

AR

Emerging Technology

Participation

Inspired by Jim Carrey’s expressive face, we wondered if we could turn the excitement of getting a great gift into a Snapchat lens. We created 5G Face, a custom lens that exaggerated the 42 muscles in your face to capture the smiles, surprise and joy of receiving a 5G gift from Verizon.

Snap Ads

In the week leading up to the lens launch, we seeded the idea of 5G Face with Snap Ads that also helped drive holiday sales.

5GFaceUi_new.gif
Andrew.gif
Callie_new.gif
JamesDaughter_new.gif
Jordan_new.gif
KidMaking5GFace.gif
LaguhingLady_new.gif