HWY93

Dodge // Creative Director • Art Director

93Days of Summer

166.6K Interactions

2.4MImpressions

100+Roadside Destinations

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Summer has 93 days. Dodge wanted to make every one count.

So we created HWY93, a fictional highway connecting America's coolest dives, drag races, roadside inns and other automotive adventures from June through September.

At the center was an interactive campaign hub that turned the open road into a summer road trip worth taking.