GoalKeepers

Chevrolet x Manchester United // Platform • Concept Creator • Campaign Development • Art Director

3.7M Engagements

92M Views

11Girls mentored

Sports Clios, Gold, Silver, Bronze (x3), Shortlist

Film

Global

Live Experience

Partnership

94% of female leaders played sports as girls

Manchester United has a tradition of inviting young fans to walk onto the pitch before a match. Chevrolet asked us how we could make that experience more meaningful. We developed the GoalKeepers concept, turning the pre-game walk into a platform for celebrating the ambitions of young women around the world.

Eleven girls each wore the iconic green Manchester United goalkeeper jersey, with her future goal printed on the back. The experience kicked off a year-long mentorship program, with Chevrolet helping each girl work toward achieving her ambitions.

Mentorship


Mentorship started on day one and continued for the rest of the year.