Level Up

MET-Rx // Platform • Creative Director • Art Director

Life isn’t a video game, but that doesn’t mean you can’t level up your nutrition. We dropped John Cena into a nostalgic video-game universe to show how MET-Rx protein bars can fuel recovery and power the next workout. John launched the campaign by sharing the films on his own TikTok, generating 7.5 million organic views and counting.