The Met Unframed

Verizon x THE MET // Concept Creator • Campaign Development • Art Director

916 Days of gameplay
accumulated in the first 30 days

956M Impressions

148Countries Reached

One Show, Gold, x2 Silver,
x3 Bronze, x7 Merit,
x4 Shortlists

Cannes Lions, Silver, x5 Shortlists

ADC, Gold, Silver, x2 Bronze, x4 Merit

New York Festivals, x2 Gold, x2 Silver,
x4 Bronze, x9 Shortlists

Effies, Bronze

Digital Experience

Participation

Emerging Tech

Partnership

When The Metropolitan Museum of Art closed its doors, Verizon was taking its 5G network nationwide. We saw an opportunity to bring the museum to people in a new way. Using augmented reality, we created an immersive mobile experience that let people explore, interact with and bring works of art into their own homes.

The Met, Like You’ve Never Seen It Before

Twelve never-before-seen curations, designed by The Met. 46 interactive challenges that allow visitors to “un-frame” art and place it in their homes with AR. Exclusive pieces of the experience even come to life on 5G. All built and powered with Verizon technology, illustrating how 5G will enhance and change the future of art and cultural experience.

An Exhibit Hidden In Plain Sight

Stay-at-home gallery openings in a box, built using The Met’s remnant art crates. Official museum plaques placed around the city brought 5G AR-t into the streets. Without having any paid media at our disposal, our clever placements and social outreach garnered earned media and created awareness for the experience.

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