Automotive Cornucopia
VW, Chrysler, Chevrolet, FIAT, RAM // Art Director • Creative Director
From brand platforms to new model launches and local dealership campaigns. Over the years, I’ve tackled a wide range of automotive challenges, finding different ways to make brands stand out, features matter, and launches make an impression.
A brand's voice is one of its most valuable assets. From reinforcing Volkswagen's famously human personality to bringing meaning to Chevrolet's “Find New Roads” platform, I've helped automotive brands build distinctive ways of showing up in the world.
Branding & Platforms
VW Smiles // Art Director
Thanking Parents // Creative Director • Art Director
More Thanking Parents spots: Mothers of Four Boys Under 10 and Tiny Lady with a Big Dog
Chevrolet Looking Up Global Campaign // Associate Creative Director • Art Director
39M
Global Video Views
300K
Website Users
VW Beetle Bookshelf // Art Direction - A custom Beetle-inspired bookshelf I designed as a subtle VW brand integration for a Yahoo original show.
One well-told story can make a single feature feel like a defining reason to choose a car. Volkswagen's Mini-Darth is a great example of how a focused product benefit can become a memorable piece of brand storytelling. Here are a few other ways I've helped turn automotive features into compelling creative.
Feature Stories
Volkswagen Bad Dog // Art Director
Chevrolet Shattering Perceptions // Associate Creative Director • Art Director
Effies
Bronze
To highlight other features we also threw eggs, got uncomfortably close and introduced a hatchback to many dogs.
D Show
Integrated
A new model is more than a product announcement. It's an opportunity to give people a reason to pay attention. From introducing new vehicles to bringing concept cars into the spotlight, I've helped turn automotive launches into moments brands can own.
Launches
Chrysler Halcyon Concept Launch // Creative Director • Art Director
Fiat Topolino all-electric Urban Microcar Launch // Creative Director • Art Director
Retail advertising doesn’t always get much conceptual love. But even the smallest buys deserve a good idea. I’ve done posters, brochures, window clings, sales event films and a few partnership tie-ins.
Dealer & Retail
VW Autobahn for All // Art Director
Chrysler Holiday and Black Friday Sales Event
RAM x Twisters Promotion and Dealership POP
