Vanlightenment & Calm Cabins

Chrysler // Platform • Campaign Development • Creative Director • Art Director

Vanlightenment only stats

+143% Sales increase

+48% YTD growth

+11.1% lift in ad awareness

Effies Finalist

Film

Social

We helped make the Chrysler Pacifica more than a minivan by finding calm in the chaos of family life. The campaign began with three films and social posts, then grew into Calm Cabins, a partnership with the Autism Society that transformed Pacificas into mobile sensory spaces for families who needed them.

Vanlightenment

Car rides can feel overwhelming for children with autism and their families.

So we created Calm Cabins: an optional package of sensory-friendly items available for the Chrysler Pacifica, designed to help make the ride a little easier.

Calm Cabin Only Stats

700M Reach

99% Positive Sentiment

265+ Earned Media Placements

4x One Show Shortlists

1x NY Festivals Shortlist

1x Ad Age Auto Finalist

3x D Show Awards

Brand Activation

Film

Partnership

Social

CBS News, FOX, ABC, Newsweek, Yahoo, Disability Scoop, Carbuzz, MotorTrend, Carscoops, Motor Biscuit, etc.

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ComfortingSeatBelt.webp
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LightSoundTherapy.webp
SeatOrganizer.webp
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